Demographic Research: Survey

Demographic Research: Survey

I have created a survey which i will ask 25 people. The questions i will ask will be questions that will give me quanative data, so i can produce charts and percentages from the survey.

What I want to know from my target audience about my magazine

· Monthly or Weakly issue?
· Colours- suggest colours
· Fonts-suggest fonts
· Types of cover stories
· Do you want to know tour and gig dates
· Price
· Classified section?
· For both sex’s, or male or female dominated
· The charts?
· Mode of address-vibe-language
· Posed or natural photos- or mixture?
· Informative or more gossip?
· A freebee with the magazine?
· Where you can buy the magazine from-internet-shops?
· Should the main page be busy, or simple, lots of pictures?

Question 1

Would you prefer an issue of the magazine to be released monthly or weekly?

Monthly-15 Weekly-11

Question 2

Which colour scheme should I use?

Option one: Whites, Red, and Blacks

Option two: Purples, Blues, Greens, and Blacks

Option one-10 Option two-16

Question 3

What mixture of fonts would you prefer?

Option one: Country Music Magazine Fonts

Option two: Country music Magazine Fonts
(Here as the survey was printed hand outs, i typed 'country music magazine fonts' in different fonts, so the participants could see the range of choices and then select which ones they preferred. The choices were all fonts from Microsoft Word, 'Bookmans old style', 'Ariel rounded MT bold' 'Century gothic' and 'Forte')
Option one-16 Option two-10

Question 4

How much should the total price of the magazine be?

Option one: between £2-£3

Option two: between £3-£5

Option one-12 Option two-14

Question 5

Would you like part of the magazine dedicated to upcoming tour dates and gig?

Yes-22 No-4

Question 6

What should the mode of address be?

Option one: Friendly, lighthearted, but serious
Option two: Big brotherly, serious and informative

Option one-20 Option two-6

Question 7

Should my magazine in include a classified section? Where you can buy things related to country music.

Yes-18 No-11

Question 8

What sex should be magazine be more aimed at?

Male-2 Female-3 Both-21

Question 9

Should the main feature picture on the front cover be a candid shot or posed shot.

Posed shot-14 Candid shot-12

Question 10

Should the magazine be more informative or gossipy?

Informative-6 Gossipy-20

Question 11

Should the front page be busy with lots of pictures and writing or simple with only 1 or 2 pictures, and not much writing focusing on the main articles?

Busy-2 Simple-24

Question 12

Should there be a freebee with the magazine?

Yes-7 No-19

Question 13

Where should the magazine be available to buy?

Internet Local Newsagents-2 Big name shops All-24

Question 14

Would you like a page dedicated to the country music charts and CD reviews?

Yes-22 No-4