Competitor/Market Place Research-Conclusion

Competitor/Market Place Research Conclusion

The magazines I analysed were, Country Music People, Maverick and Cross Country People. Country Music People and Maverick were brought from a shop, and can be purchased off the internet, and Cross Country was brought from the internet and can’t be brought from a shop. These country music magazines are all aimed at people who like country music probably about aged 14 and above because some of the articles and concepts of the magazines are quite mature and I don’t think people below 14 are going to be going to gigs, musicians, someone who is specifically interested in a article in the magazine, people who want to find out about tour dates for example. All the magazine have about 90-100 pages. The front covers of the magazines were all similar in the way that the page was simple, with only one picture and not much text. Maverick and Country Music people were much brighter therefore appealing to look at, as Cross Country has a dark background. The mode of address of these two was also friendly, and lighthearted, but also serious in both and had a gossipy style of writing. The mode of address for Cross Country seemed more serious with an informative style. The masthead on Country Music people and Maverick is very bold, colourful and your attention is brought straight too it when you look at the page, whereas the masthead of Cross Country is small and hidden slightly by the picture. The puff lines are all similar, all relevant to the style of music, they are all in small writing, and Cross Country is in the smallest which makes the puff line hard to see. The colours used are all similar in all the magazines, all the magazine use white and red, and Country Music People and Cross Country use blue, Cross Country uses black too. The bar codes are all at the bottom of the page on each magazine.On the contents pages all the magazines have a clear heading ‘Contents.’ The page numbers and what’s on each pages, are all simply listed in each magazine. The fonts are all similar or the same on the contents pages to the fonts used on the front cover. In each magazine all the contents pages are simple and easy to read. In Maverick and Cross Country completely new fonts are used for the title ‘Contents’. The amount of pictures on the contents pages in each magazine is very different. In Maverick there are ten different small images on the page, in Country Music people there is one behind the text large image, and in Cross Country there are no images on the contents page. The colours used are completely different in each magazine. The double page spreads in each magazine are similar by that there is use of text, photos and quotes, however the amount of these does vary. The amount of pictures on the double page spreads does vary in each magazine, as Maverick only has one picture, but Cross Country has seven. The fonts are all small and easy to read and the pictures are all relevant to the article. The fonts are all simple colours, black or white.
Overall the two shop brought magazine are most similar, as they were closest in price, size, mode of address, colours used etc. When designing my magazine I will focus on Maverick and Country Music People, as I feel like the style, mode of address, colours, etc are more relevant to the style of magazine that I want to do, and according to my question what my target audience prefer.